tea cozy

 Do you like getting luxurious and beautiful surprises in the mail?

Well, pull up a chair, let us pour you a cup of tea, and say hello to the best thing to ever happen to your mailbox...

You know, there never seems to be enough time to do the things you want to do for Y-O-U! You deserve it, and you NEED it, but unless it just falls out of the sky and into your lap, it's not going to happen. Right?

Unfortunately, I just haven't worked out the fall from the sky bit quite yet, but I CAN get it as far as your mailbox!

introducing the
top banner

It's our exclusive needlework club that will bring Serendipity magic right to your front door each month. The best part is it's SO EASY! No commitment, pay-as-you-go, and curated by our experts here at Serendipity!

For just $49.99 per month (including Priority shipping!), we've created an option for both knitters and embroiderers to receive AMAZING goodies in the mail. We have plans for more in the works (crocheters and needlepointers, keep an eye out!).

Each box will be a surprise, but fear not! They'll all include a tried-and-true favorite pattern (or two!) and beautiful yarn or threads to create amazing projects you'll love to stitch.

Take a peek below at the options you have - one for knitters and one for stitchers.

all members receive
  • A monthly box of Serendipity Needleworks treasures delivered right to your door!
  • A 10% discount at SerendipityNeedleworks.com and at Serendipity Needleworks, our Tuscaloosa location, for as long as you remain a member.
  • Early Bird shopping privileges at our sales and special events.
  • Access to our growing library of video tutorials on our Hoops and Loops membership website for as long as you remain a member. Learn new stitches and techniques from your home!
  • Access to our private Facebook community and the exclusive right to purchase previous kits!
with each shipment
for knitters
  • Luxury yarns hand-picked just for you, delivered right to your mailbox!
  • Each kit includes a tried and true favorite knit pattern (or two!) selected to go perfectly with the yarn.
  • Extra surprises included from time to time
  • Priority U.S. shipping included.
  • Supported by a real, local yarn store, including our expert Serendipity Knit Doctors.
  • Encouragement from our private Hoops and Loops Facebook group
for stitchers
  • Luxury threads, fabrics, and embellishments hand-picked just for you, delivered right to your mailbox!
  • Each kit includes an exclusive design created to showcase the beautiful materials you receive.
  • Extra surprises included from time to time
  • Priority U.S. shipping included.
  • Supported by expert embroidery instructor and author, Ellen Johnson.
  • Encouragement from our private Hoops and Loops Facebook group.
how it happens

Each month, the needlework superstars at Serendipity will pull together our favorite new yarns, threads, fabrics, and notions, add one of our favorite patterns or exclusive designs, and send it to YOU via Priority Mail on or around the 25th of the month.

Your mail carrier will be jealous, you'll shout with joy when you open it, and the whole thing will repeat again the next month.

Sound fun? Oh, you'd better believe it!

special bonus

When you sign up for 6 months (or gift a 6 month subscription), you (or your lucky, lucky gift recipient) will receive a beautiful reversible project bag with a few fun goodies inside!

This gift is a $49 value, and the bag is made EXCLUSIVELY for us by Binkwaffle - it's ONLY available here at Serendipity!

It's perfect for taking your Hoops & Loops projects on the go!

sign up

Get yours below! Click to select the subscription you'd like.

If you select a monthly subscription, you'll be taken to Paypal where you'll be charged $49.99 for your first box. You'll be charged on the same day each month for the next box until you cancel.

You can also select a 6-month subscription to receive your special bonus gift - the reversible project bag of goodies!

Please read the Terms and Conditions below for all the details about charges, shipping dates, cancellation and more.

for knitters
for stitchers





We want your Hoops & Loops subscription to bring nothing but joy and fun, so here's how it all works.

  1. Use the buttons above to choose which subscription you'd like - month to month, 6 months with your free gift:
    Monthly Memberships: You'll be charged via Paypal for your first box, and then each month you'll be charged again on the same date until you cancel. For example, if you sign up on the 12th, it will charge you on the 12th of every month.
    6-Month Memberships: You'll be charged via Paypal for your 6-months of box shipments. With your first box, you'll receive your reversible project bag of goodies, and you'll begin a half-year of the best trips to the mailbox you'll ever have! At the end of 6 months, you can subscribe monthly or sign up for another 6, but you won't be automatically charged.
  2. Boxes will ship on or around the 25th of the month. If you sign up BEFORE the 22nd, your first box will come the same month. If you sign up ON or AFTER the 22nd, your fist box will come the NEXT month
  3. Because we've hand-curated these surprise boxes, there are no refunds accepted. One month's box not your cup of tea? Use the goodies as a gift or to make a gift for someone you love!
  4. The Hoops & Loops Club is going to be the most fun you've ever had checking your mail, but it doesn't have to be forever. There is no commitment required to join!If you'd like to cancel, you can do so at any time in your member dashboard or by calling us in the shop at 205-758-0108. Please do NOT email or message us if you'd like to cancel! We'd hate to have a misdirected email leave you waiting! When cancelling, make sure you do so before your next box is charged if you don't want to receive it! If you've already paid for a box, you'll receive it and your cancellation will start with the next box. If you cancel before your monthly payment date, you won't receive that month's box. Easy as pie.
  5. Any questions? We'd be happy to answer them all! Email ellen@serendipityneedleworks.com or call the shop at 205-758-0108.